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Control your reactions. Make sure you control your reactions, even when receiving negative feedback about something you are passionate about. If users sense you are being defensive about the feedback they are giving, they will stop giving you honest answers — which can defeat the purpose of doing user research in the first place.

https://uxdesign.cc/asking-the-right-questions-on-user-research-interviews-and-t...

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QUALITY CONTROL AND CONTINUOUS IMPROVEMENT

Quality Control and Continuous Improvement 101 Things our management values Themselves Profits Customers Product quality Production quantity The company’s image and reputation The professor looked at the list and circled Product quality. He said that he was conducting research on quality and would like to ask them some questions about that item.

wps.prenhall.com/wps/media/objects/6280/6430931/11e/C07.pdf

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